For those who play Ultimate, it isn’t hard to convince them why this sport is so addictive. The fast paced game, the idea that players control the game not officials, and the interesting combination of components of basketball, football, and soccer intrigue the hundreds of thousands of players who play around the world.
While Ultimate is starting to make its way onto mainstream television with the new and evolving pro leagues, one thing that has never been accomplished is a real picture of the intensity and athleticism involved at the National and International Competitive level.Unless someone has been witness to it live, they wouldn’t understand the grit, blood, sweat and tears that are put into a team vying to represent their country at the World Championships.
This project wants to change that.
Inspired by the recently released PanAm promotional video (https://www.youtube.com/watch?v=nMv2dlC2JFQ ), Ultimate Canada wants to see Ultimate in this same light.A one (1) minute video that raises the hairs on the back of your neck and makes you think to yourself, I need to experience that.
Building Ultimate and raising the profile of the sport happens on two (2) levels: the grassroots level and the Inspirational Elite Athlete level.This video would start the process on raising the awareness to all youth playing Ultimate of the endless possibilities that lie ahead of them in this sport and give them something to strive for; something to dream of.This video would be the first of its kind in the sport of Ultimate and would showcase Canada as a leader in one of the fastest growing sports in the world. We hope you will be part of the journey.